Tuesday, March 9, 2010

Warby Parker Eyewear

Whether or not you've heard of Warby Parker doesn't at all change the fantastics of what they're doing to the online optical industry with ease, accessibility, and a little forward thought. First off, they tackle all your insecurities by allowing you to select 5 pairs at no charge, which they'll ship to you for a week of reading and canoodling. When you've made your decision, simply ship them all back (returning the pair of your choice as well) and Warby will send you a new pair with lenses in place for a grand total of $95. And just in case you still have any doubts, WP also allows you to upload your own photo so you can see how the frames will look in the digital realm. While the classic designs and unique acetates make for a particularly handsome product, the best part of Warby's ground-breaking endeavor might be the "Buy a Pair/Give a Pair" program in which for every pair purchased, WP will donate a pair to someone in need (via RestoreVision.org). After all, everyone deserves a shot at becoming the next Michael Caine.