Friday, April 16, 2010

Apartmento


Rumor has it the latest issue of Apartmento (#5) will premier in Milan at this week's Salone - and yes, I'm excited. With this in mind, I thought I'd drop a little wax on why this magazine is so damn cool. If you have yet to read this burgoening design magazine, well, you're truly missing out. While visits to homes like that of Thurston Moore and Kim Gorden make for exceptional entertainment and visuals (see issue #4 pictured below), it's the complete lack of pomp and polish that makes Apartmento a worthy read - and addition to your coffee table. Launched in 2008, the magazine itself is published out of both Barcelona and Spain, with the three young founders - Nacho Alegre, Omar Sosa and Marco Velardi - all creating and tweaking the content (mostly) via Skype and e-mail. Combine all this with an approachable compact format that perfectly balances everyday interior aesthestics with youthful punches of amusement, inspiration and mischief and you get one bad-ass interiors magazine. If you still don't get it, just have a look at the photos below and think about what they once asked an Argentine photographer: "You're 40 years old. Does it bother you living with your mum?". Get it here.

www.apartmentomagazine.com