Saturday, July 11, 2009

Urban Outfitter Fixed

I think it was only a matter of time before Urban Outfitters opened their own bike shop (in fact, I'm a bit surprised it took this long). The Philly-based lifestyle juggernaut has joined forces with Republic Bike to - wait for it - build custom fixed-gear bikes. This shocker of an idea provides a unique, and rather budget friendly way for the average consumer to feel like the average hipster with custom frames (52cm, 54cm, and 59cm), saddles, chains and paint. To be quite honest, I'm into the aesthetics and idea of this concept...I just hope they're a bit more durable then the clothing.

Urban Outfitters Bikes

via [Acquire]