Tuesday, January 20, 2009

New President...New Marketing

As much as I would like to share something utterly profound on this most historic of inauguration days, I must admit that all I can think about is Obama's campaign logos, designs and images. Not only does Sender's ingenious logo invoke hope and change (more on this later), but it's imagery bears a striking resemblance to that of (gasp!) Pepsi, which - like it or not - helps make it even more unforgettable. Now, parties will fervently argue which came first, but the truth of the matter is that less is most definitely more in today's marketing.

And let us not forget Shepard Fairey and his neo-iconic "Progress", "Hope" and "Yes We Did" banners. What started on streets with t-shirts and stickers has now become the quintessential image of Obama, his campaign and the challenges and optimism that lie before our young nation. It has also helped the young "obey" artist, as well as Obama and his campaign design, become a regular name in public conversation. And when was the last time you actually talked about a candidates logo as much as their ideals? Yeah, that's what I thought.