Tuesday, November 24, 2009

Roden Gray Launches INVENTORY

The Canadian dandies at Roden Gray have officially launched their first issue of INVENTORY, and I must say I'm quite impressed with the content. Along with the magazine, INVENTORY also features a great online shop with unique pieces from such names as Alexander Olch, Common Projects and Nom de Guerre. According to Creative Director Ryan Willms, the concept of INVENTORY explores "various niches in menswear to create our own unique aesthetic. We focus on the brands and people, big or small, that have stories we want to tell and might otherwise go unnoticed." And in keeping with this mindset, I highly recommend you watch their video below on Victoria, B.C.-based Viberg Boots...and maybe get a pair for yourself.

Viberg Boot: Down to the Brass Tacks from Inventory Magazine on Vimeo.